SpyGPT is an AI-powered tool developed by SpyFu that focuses on enhancing brand visibility and competitive analysis through ChatGPT interactions. It allows businesses to track how their brand is mentioned across millions of questions and responses generated by AI, particularly ChatGPT. By analyzing this data, SpyGPT helps companies understand their online reputation, identify content gaps, and track their competitors’ positioning.

Key features include:

1. Brand Mention Tracking: See how your brand is discussed across AI-generated content.
2. Competitor Comparison: Track mentions of your competitors to adjust marketing strategies.
3. Content Optimization: Improve SEO and content strategies by analyzing relevant topics and trends.
4. Sentiment Analysis: Understand the tone of AI-generated content surrounding your brand.
5. Comprehensive Reporting: Gain detailed insights to refine marketing and content strategies.

The tool is especially useful for marketers, SEO professionals, and content strategists looking to optimize their digital presence. SpyGPT by SpyFu offers a free tier, but also has paid plans starting at $33/month for more advanced features​